Colorado’s Advertising Agency
How Online Advertising Management can significantly reduce marketing costs
Pay per click campaigns are one of the best methods to promote a website instantly. You can attract customers directly from online search, third-party sites, YouTube, and social media. With a PPC campaign, you pay for the traffic you get. This means that you only pay for clicks to your website. While other campaign types do exist (such as paying by the impression, or view), pay per click campaigns are the most common in online marketing and deliver the most control to the advertiser.
Traditional advertising techniques need a good amount of patience, can be time-consuming, and the ROI is difficult to measure. How do you know if you are even reaching your audience with billboards, magazines, newspapers, or radio? An online advertising campaign can be set up within a week, deliver instant qualified traffic, and include the ability to track each customer’s interaction with your business down to the phone call.
Without proper management, we see businesses burn through advertising budgets in record time. After all, advertisers are more than happy to take as much of your money as you are willing to give. Don’t be taken advantage of with automated campaigns that constantly push you to spend more to get less. Qualified, professional PPC ads will keep you ahead of the game and always reaching for more clicks and a higher ROI within the budget.
How Can PPC Marketing Help Your Business?
There are literally hordes of pay per click management services out there, and with their popularity, the market has taken a paradigm shift. It brings in target traffic to the websites, and most of the people who go to a site often come to buy a product. This system gives you a big edge over other websites and very soon, you can start seeing an exponential increase in ROI with quality traffic. All leading search engines like Google, Yahoo, Bing and MSN help you maintain the system and elevate your return on investment.
How to Minimize the PPC Costs?
Leading search engines hold auctions for every click for a particular keyword ad and for a particular position where the ad will be displayed in search results. There are bidders who will bid above as much of their competitors as possible in the quest of acquiring higher rankings among the sponsored results. This relies on a heavy budget. You can pay the most money, or you can advertise smarter. The key lies in finding keywords with high demand and search volume, but low to moderate competition. There are people who also go for the kill by bidding on the keywords with the fiercest competition; the reason is that normally, these keywords are in extremely high demand with very high search volume. While reaching these customers is also essential, a mixture of targeting the top spots at certain times of day combined with a long tail keyword strategy will bring in more clicks with the same budget and lead to a higher ROI.
Control Online Advertising Campaigns by the Minute
The biggest advantage of a managed PPC campaign comes in the form of control. Even though you see high competition keywords with hefty bids that are challenging your budgets, it is always up to a manager to make a move or not. They can decide on the rank you want among the sponsored ads, how much you want to bid for a particular keyword and how long you want the ad to be displayed. This controlling power is an absolute game-changer for managing budgets for quick sales and deals. Money and time – two of the main components of any marketing strategy – are completely in your hands when you are dealing with the right online advertising manager.
Online Advertising with No Additional Overhead
Apart from the bid, you need not spend extra on advertising costs as you get charged only when a visitor clicks your ad. From then on, it is all about the number of users who click on your ad that actually go to your website and buy your services or products. Since the ads are clearly self-explanatory, most of the time people who are interested to know more about the product or those who are planning to buy, will click on your ad. This drastically improves ROI as 90% of the visitors are potential buyers.
In this way, you end up saving a lot of money and run marketing campaigns on the most powerful marketing platform – the Internet. Above all, the campaigns are completely controlled by you and a management consultant.
The bottom line.
Many companies are unaware that to truly succeed online, combining PPC and SEO is essential. Online marketing takes care of making you visible in search results quickly, whereas SEO builds up a trustworthy and organic page ranking over time. This means PPC and SEO work together to keep traffic flowing and visitors converting into customers.
Get in Touch With An Online Advertising Specialist Today
What Is PPC (Pay Per Click) All About?
PPC: it’s another of those SEO, SMS, OMG terms that people mumble about in strategy meetings. So what on earth is it?!
Essentially, Pay Per Click is a general term for any Internet search result that you pay to have listed by a search engine – in other words, any position in a search result that isn’t an organic listing. They appear in higher priority positions than organic results, near the top of the search engine’s list or in the sidebar.
You don’t pay a lump sum for the listing since you pay each time someone clicks on your ad. That’s great because you’re only shelling out when something potentially valuable happens. But be warned: it has been known for some keywords to generate loads of clicks, use up an entire PPC budget and not produce much business – so careful choice and planning is needed. With the Internet quickly filling up, competition is extremely high and getting on the first page of Google is pretty tricky. The best way to ensure you don’t get lost in all those other companies is to assign some of your advertising budgets to paid search results.
Think About a Campaign Budget.
You can start small and set a top limit for your spend while you try it out for size – 50 clicks at $1 each for example. Or get a feel for the market by starting with a higher budget to gain key data and start trimming down from there based on conversions, click through rates and cost per click. Any PPC manager will be able to advise you on what kind of investment will get you results, but it’s completely customizable to your budget. Consulting with an online advertising manager will always get you the best results. We have a tool that helps put this data together quickly and efficiently.
It’s Not Just About the Clicks.
If you’re serious about investing in PPC, look for an online advertising agency that charges on results. You can still set a budget, but the agency has an interest in how successful the conversion is. That means they’ll not only want people to click your banner; they’ll also want to ensure they’re generating business for you rather than just website hits.
It’s not as scary as it sounds, but you have to be prepared to spend a little cash to get results. Think about rebalancing your advertising budget, and shift some money from print to PPC. You can always change it later, but you may be surprised by how much new business there is to capture through the optimization of your website and PPC ads.
Is Your Website Ready for Ad Traffic?
Analytics and Tracking
If your website is not set up to track your incoming leads, you will not be able to figure your cost of advertising against your overall sales. As simple as this sounds, it often goes overlooked. There are many analytics options available depending upon your website platform. Google Analytics, with its robust data generation and custom tracking metrics, make it the gold standard. Particularly for eCommerce ad management, with hundreds of products and potentially hundreds of ad banner sets to manage, a customizable tracking platform is advised as things can get messy quickly if you are not on top of it. A good advertising manager can guide you on the best options.
CTA and Website Conversion Factors
If you do not have calls to action (CTA) on your website, you are missing out on conversions. It’s just a fact. While most business owners loath appearing overly pushy with customers, it’s a necessary evil. Take the website you are on as an example. We utilize CTAs multiple times on every page. Good CTA messages cut through the clutter and directly ask the visitor to take an action. If a CTA is not in place, visitors may keep browsing and never take the step of converting to a customer.
Pressure works in sales, but it does not always have to feel like pressure to the buyer. Discounts, raffles, educational tools, free training, product cross-sells and product upgrades are excellent ways to take the pressure off while leading the customer to an intended action. If your site is not set up to deliver a great customer experience along with best conversion factors, you are going to waste your ad spend.
Remarketing, also known as retargeting, is the process of showing ads to someone who visited your website through banner ads on other websites. You’ve probably noticed banner ads that chase you around the internet as you browse after visiting a service or product page from an online vendor and leaving. You may even find them in your inbox. Does remarketing work? Absolutely! While click-through rates are lower, catching your hard earned traffic thirty, sixty or even ninety days later is well worth the effort. The added expense is minimal depending on the type of remarketing strategy utilized. As advertisers, we are seeing consumers take longer and longer to complete a purchase. With the myriad of options available and the internet at everyone’s fingertips for product research and deal shopping, the days of on-the-spot buying are coming to an end. While this has increased the sales timeframe, it also comes with advantages over your competitors and the ability to turn a researcher into a buyer.
Need help with setting a budget, targeting an audience or AD design?Schedule a FREE discovery meeting today to go over your project.
Ready to take it to the next level?
Can’t Afford an Online Advertising Agency But Need To Get Started Today?
Here are 5 of the most important steps to get you started off right.
If you follow these tips, you can take your website to the top of paid search quickly, but keeping a close watch over your PPC campaigns is essential, otherwise one might end up spending much more than what they earn.
Want free online advertising tips delivered to your inbox?
1. Choose the main topic or keyword of your website
This is the first decision that needs to be made when you want to create a new PPC campaign. You need to understand the main topic of your website. In the PPC campaign, you have to decide what keyword or topic that you will use for promoting your website.
• Use a keyword that pertains to your business
• Use a mixture of keywords that have low competition
• Use a keyword that has high local and global hits
2. Use the Google Keyword Tool
This free tool is very effective to help you decide the best keywords or topics of your websites. You can just simply login to your Google AdWords account to use this free keyword tool. Many people put their website URL in the given field and click the “Get Keyword Idea” button. As the result, they are able to see all relevant keywords for your websites.
3. Select the best keyword
After finding some relevant keywords for your website, it is important to select the best keyword wisely. Choose a keyword that has high search volume but a low average cost per click (CPC). The average CPC shows you the average cost that you have to pay every time your website is clicked. It is important to select the keyword with low CPC, otherwise, you will spend too much money on the PPC campaign.
4. Set up the campaign
Now, it is the perfect time for you to create the PPC campaign. You only need to follow the instruction to create the best PPC campaign for your websites. Put all of your desired keywords on the campaign. Do not forget to set your budget to make sure that you do not spend too much money on your PPC campaign.
5. Utilize Remarketing
Now that you have invested in fresh leads, you have to ensure that you are converting as many customers as possible. Remarketing campaigns do just that by following up with your leads via banner advertisements across the web. In today’s competitive marketplace it often takes multiple touch points and up to 120 days for a customer to pull the trigger on buying a product. Reach your customers while they research competitors or learn more about your product offerings to convert at the highest levels. Remarketing campaigns are very effective and on a CPC basis, they are also very affordable.
Three Common PPC Campaign Mistakes
1. Not Analyzing Results
Most people do not analyze the results of a PPC campaign. In order to create an effective campaign, you need to create several campaigns to promote your websites. Then, you should create an A/B tests to compare your campaigns. This step is very important to get the most benefits of a PPC campaign.
2. Not Setting a Budget Limit
Many beginners forget to set up the budget limit in a PPC campaign, which leads to easily spending much more money than they intended without a clear ROI on their investment.
3. Not Searching Keywords First
Keyword searching is one of the most important steps in doing a PPC campaign. There are many keywords that have high search volume, but they have a low cost per click (CPC). You should choose those keywords because they are perfect for your Pay Per Click campaign.