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HOW DOES SEO INCREASE YOUR WEBSITE’S POSITION IN SEARCH ENGINE RESULTS?
Effective SEO involves modifying both a website’s code (the behind the scenes “techy” stuff) and content (the text that you can see) so that a search engine will deem the website relevant for specific key phrases. For example, if you type the word “weather” into www.google.com, the first result that shows up is a link to The Weather Channel and weather.com, both of which are probably for your local area. Google has scanned this website and has decided that it is the most relevant result for anyone who queries the keyword, “weather.”
Every company should have an active SEO campaign so that they can reap the following SEO benefits:
SEO Makes You Visible
What’s the point in having a website if no one can find it? Imagine you are a tourist visiting Denver, and you want to order pizza to your hotel. You don’t know the name of any pizza places in Denver, so you Google the phrase, “take out pizza Denver.” You will most likely order pizza from one of the companies that shows up on the first page of results. It is highly unlikely that you will view the second page of results. SEO makes your website rank higher than other websites, thus showing up on that first page and making you more visible to potential clients.
SEO Increases Website Traffic
The difficult task of SEO is getting your website to rank number one. Even harder than that is staying there! Once you get up to the top, you will receive more website traffic (numbers of people visiting your website). This is because most people don’t bother looking past the first page of results and click on the first few links that show up.
SEO Matches You With Warm Leads
Research shows that most people who type words into a search engine looking for a product or service are already willing to part with their cash. So someone who types “SEO company Durango CO” has most likely already decided that they want to hire an SEO company, and now they are just Googling to see who is out there offering SEO services.
SEO Leads To Conversions
SEO is not just about high rankings and brand awareness; it’s also about conversions. As soon as you feature on page one and people start clicking onto your site, you then need to make the sale. If people visit your website and leave straight away, then your website is either not relevant to them or not user-friendly. A good SEO campaign will ensure that your bounce rates (number of people who arrive at your page and decide not to stay on it) are low.
SEO Makes Websites Accessible To The Visually Impaired
By writing your code and your content for SEO, you are also making your website more accessible for the visually impaired. The reason for this is because some of the modifications necessary to optimize a site for search engines, also happen to be the same modifications required to optimize a website for screen readers (software used by the visually impaired for internet browsing).
For example, before a camping store’s site is optimized, an image of a tent may be titled “Image1.” After the camping store’s website is optimized, the image is retitled to “blue two-man tent.” Now when someone types the phrase “blue two-man tent” into Google, the camping store’s website will be seen as being relevant to the query.
The bottom line.
SEO is about making more people aware of your brand. It gets you bumped up the rankings, and it makes your website visible in blogs and social media channels. Strip away everything else and underneath it all, SEO is pure, solid marketing. If you can get to number one on search engine results, you have struck marketing gold.
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Why Do I Need SEO?
A website is your showroom in cyberspace and if a prospective customer can’t find it, how is he going to buy your product or service? The most important metric for the web-based business owners are their visibility on the net. The most effective way to ensure to that visibility is Search Engine Optimization (SEO).
There are billions of web pages on the Internet. It’s understandable that not all of them can be listed in the top. Search engines only list websites that they find relevant to a special topic. You must make sure that your website is such a site. As an Internet marketing strategy, SEO analyzes how search engines work and what people search for. They optimize your web pages so that search engines find them relevant. Usually, the earlier a site is presented in the search results (top 10 positions) the more searchers will visit that site.
How Do Search Engines Work?
Search engines use indexing software programs called robots or spiders. These software programs are programmed to constantly crawl the web in search of
Why Does SEO Require High-Quality Content?
We’ve heard the phrase a million times: “content is king.” But do you know why? The content you create and publish on your website can also be very helpful for SEO purposes. Anything that goes on your site including text copy, videos, images, podcasts, or news, are all part of your content.
Content gives your site and your brand substance. It’s what the readers come to see and interact with. They don’t come for a sales pitch. They come for the content.
This is why SEO needs high-quality content. The better your content, the more people will enjoy it:
- The more they share it.
- The more they comment.
- The more they interact with it.
- The more they advertise for you.
When you give people something of value, they trust you and respect you. This increases word of mouth advertising for your brand as well. What does any of this have to do with SEO? Well, when people are sharing, commenting, and interacting with your content, Google gives it more value.
It just makes sense that if a lot of people are taking the time to read it and engage with it, your content is worthwhile. When you provide worthwhile content, you can guarantee that your search rankings will improve. All the purchased SEO in the world cannot completely make up for excellent content. When you have both, you have the package deal. You have what people want and you will be rewarded for that with traffic and hopefully, conversions as well.
The Google Webmaster Guidelines provide more information about content quality, but remember that you need to be giving something unique, presenting a new way to do something, solving a problem, or entertaining people with your content.
Take time to create content that has true value to the visitor. Don’t just post for the sake of posting. Forget about those two dollar blog posts you can buy from a content mill or article directory. They’re not going to help you get the quality you need. It’s a waste of time and money. Instead, you need to think like a publisher and improve the quality of your content.
It’s never too late to start. Take the time to invest in quality content. Your search rankings will prove it’s worth it.
Use our free SEO tool to check your websites on-page and technical SEO now.
The Complete Package
Interested in SEO but need to get your brand off the ground first? We offer modern mobile responsive solutions built to rank right out of the box. Couple this with brand locking Social Media for a winning combo. Click below to learn more about our Web Design and Social Media offerings.
Can’t Afford an SEO Agency But Need To Start Now?
Here are 5 of the most important SEO techniques used by agencies around the world.
Optimization is about promotion and networking as much as keywords and meta descriptions. Even though Google dominates many searches, there are other engines including Yahoo, Bing, MSN, AOL and so on that can fetch you traffic too. All of these search engines rely on SEO activities to rank the different websites on the basis of keywords.
We also offer consulting services and provide an informational blog if you are not yet ready to commit to having your online marketing done by an expert.
The following is the list of FIVE SEO TIPS YOU SHOULD NOT IGNORE. If you follow these tips, you can take your website to the top of the search engines. Be patient—it can take months to see traffic depending on your competition. Persistence will be rewarded.
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1. Keyword Analysis
All SEO strategies revolve around keywords. In-depth analysis of the top keywords that you are targeting is a must to maximize opportunities. Selecting keywords should depend on the following points:
• Use a keyword that pertains to your business.
• Use a mixture of keywords that have low competition.
• Use a keyword that has high local and global hits.
To find keywords that will match all the three points mentioned above, you can make use of keyword analysis tools. There are a lot of free tools that are available such as Google Ads which can help you choose the most suitable keyword for your business.
2. Back Linking
There is no substitute for backlinks. However, before you start your backlinking campaign, make it a point to refrain from using low-quality backlinks. It can hurt your website’s rankings rather than helping. Find top sites in your industry, preferably ones that have similar content to yours. Having backlinks from the same niche is going to give you better leads. Set out to find your network.
Search engines look at not only the number of backlinks when ranking your site they also consider the quality of those links.
3. Fresh Content
Have you ever wondered what is it that compels readers to stay on your site? Search engines can bring visitors to your site, but it is your content that will force them to stay on your page. You should make it a point to deliver fresh content that is engaging to the readers you are attracting with links. You need to mix the different elements when you are creating content as they should have the right professional tone combined with humor and maybe even a bit of fun. The tone should be such that it urges the reader to go on and explore the rest of your website. It will be worth it to have content that draws readers in and keeps them coming back.
4. Media Outreach Campaigns
This is by far one of the most reliable SEO strategies that can push your site to the top of the search engine pages. You need to have content related to your business that you can promote through the use of posting helpful articles on influential blogs. Make these connections with publishers through getting connected on social media, via email or making a call. While your private site may have a decent amount of traffic, high-quality news sites, blogs, and industry related websites will act as a good source of traffic through backlinks directing more potential customers to your website.
5. Social Media Presence
Social media was not an extremely important point for driving traffic to your site until the Google Penguin update in 2012. The Google Penguin algorithm puts a large emphasis on the type of social media marketing that your website indulges in. If you want your website in the top pages, you need to develop an online social presence. Your focus needs to include spreading the word about your business on sites like Facebook, Twitter, and even Pinterest or LinkedIn.
On-page SEO Holds the Key.
Just like aerodynamics help a car cut through the wind and enhance traction and cornering performance, on page SEO helps search engines to crawl into your pages, learn your content, and distribute it on the web to the correct audience. Page load times, mobile friendliness, quality content, and technical coding allow your website to compete and engage customers.